CyberMouse

Tuesday, June 24, 2003:


This is posted twice because it is really worth looking at. You can watch it live by pushing the play button again and again and again or you can download it to your home computer.
HONDA'S 'COG' AD MAY SHOW THE FUTURE OF ADVERTISING
Columnist John Battelle says that the two-minute ad "Cog" for Honda UK marks
a turning point in the history of TV advertising. You can take a look at it
by linking to the Business 2.0 article cited below. (Business 2.0 Jul 2003)
http://www.business2.com/articles/mag/0,1640,50151,00.html

Unknown // 6:52 AM

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AROUND THE NET: SOME RANDOM STATS
AUTOMOTIVE: One of every four car sales in the U.S. will take place on the
Internet by 2007, says Jupiter Research... BANKING: Wells Fargo, the
nation's 4th-largest bank, now has 4 million active online customers...
B2B: Cisco does more than 90% of its sales to other businesses online...
EDUCATION: The University of Phoenix Online now has a student body of
63,000... ENTERTAINMENT: RealNetworks has more than twice as many Internet
multimedia subscribers as Microsoft... HEALTH: WebMD gets more than 17.2
million visitors a month... MEDIA: More than 120 million people visited
Yahoo from home in April -- that's about the same number as tuned in all the
major TV networks combined... REAL ESTATE: Realtor.com gets 9 out of 10 of
the listings of houses for sale... RETAIL: Amazon's a giant, all right, but
is still only the 54th largest retailer, well behind Sears, 7-Eleven, Barnes
& Noble, and Wal-Mart... TRAVEL: Expedia leads the industry, with $5.3
billion in booking last year. (USA Today 22 Jun 2003)
http://www.usatoday.com/tech/techinvestor/2003-06-22-netwinners_x.htm

OFF-THE-SHELF SUPERCOMPUTERS
The latest trend in supercomputing is to build systems by clustering
off-the-shelf "commodity" PCs and inexpensive servers; a good example is the
Lawrence Livermore National Laboratory cluster ranked as the
third-most-powerful in the world. As Reza Rooholamini of Dell explains, "The
total cost of ownership much less than with proprietary systems." This is
all good news for chipmakers Intel and AMD, who are taking different
technological paths to 64-bit chips for use in high-end systems. Intel will
be announcing a new chip code-named Madison, with twice the capacity of its
existing Itanium 2 line, and AMD recently introduced its Opteron chip, which
(unlike Itanium) can handle both 64-bit and 32-bit software. (Wall Street
Journal 22 Jun 2003)
http://online.wsj.com/article/0,,SB105631479658507500,00.html [sub req'd]

HONDA'S 'COG' AD MAY SHOW THE FUTURE OF ADVERTISING
Columnist John Battelle says that the two-minute ad "Cog" for Honda UK marks
a turning point in the history of TV advertising. You can take a look at it
by linking to the Business 2.0 article cited below. (Business 2.0 Jul 2003)
http://www.business2.com/articles/mag/0,1640,50151,00.html

Unknown // 6:50 AM

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Posted on Mon, Jun. 23, 2003
European wireless alliance launches pay-by-cell-phone firm


STOCKHOLM, Sweden (AP) - Simpay is the name of the company set up by four of Europe's biggest wireless carriers to let cell phone users pay for certain products with their cell phones.

Britain's Orange SA and Vodafone, Spain's Telefonica Moviles and Germany's T-Mobile are behind the company that offers secure payments between merchants, cell phone users and banks.

On Monday, the London-based company unveiled its name and its slogan, ``Pay for stuff with your mobile.''

The ultimate goal is to push mobile commerce forward by creating a single brand for processing payments, Tim Jones, the chief executive, told The Associated Press.

As it stands, the market for buying goods with a cell phone is limited. Users can go online, using a phone's built-in Web browser, and order flowers from a Web site, provided the details of a credit or debit card are stored in a virtual wallet.

The new clearinghouse, Jones said, offers more, taking card payments directly from mobile phone users and storing the financial information for future transactions. The service will cover small purchases, typically no more than $10 or so.

``Our aim is for you to see it on music Web sites, when making a flight booking or even when paying a bus fare,'' Jones said, adding it could be in use by next year.

Other instances of its use, he added could include buying MP3 music files, downloading games or paying for a parking meter.

Besides selecting the name, the company also filled out its management team, adding Simon Richards as chief operating officer; former Vodafone executive Jim Wadsworth as head of marketing, and Edward Cooke, formerly of Orange, as chief financial officer.

Cook said the company is in talks with more than a dozen European wireless operators about instituting the system. The system will be unveiled gradually over the next year, with an eye toward taking it to the United States and Asia, too.

``Why should it work in London for an Italian tourist and not an American one?'' he asked.

He also said the process shouldn't be a service geared only toward GSM, or ``global system for mobile communications'' networks, which is prevalent in Europe, Africa and the Middle East. In North America, CDMA, or ``code division multiple access'' is the dominant standard.

``We would be wrong to see Simpay as a GSM-only initiative,'' Jones said.

Last year, the amount of money spent globally for phone accouterments like ring tones and logos was an estimated $1.6 billion, according to Ovum, a research firm. By 2006, Ovum projects wireless commerce could reach $37 billion.

------

On the Net:

http://www.simpay.com
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Unknown // 6:50 AM

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Monday, June 23, 2003:

Hello. My name is Mika Yamanaka.
I am Senior, but I still need a credit for this class, so I come to this Fuchinobe campus only on Tuesdays.
I live in Chiba with my family and it takes about 3 hours by train to come to this campus. It's exausting.
Everyone in this campus are so young and I feel that I'm a really old woman(obachan)...

Unknown // 10:28 PM

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Hello, My name is Mio Takahashi ! I hate summer so this season is very annoying to me.
I love winter because I like it when it's cold.
Hope to get over this summer!!! See ya!

Unknown // 7:44 PM

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Hi,everyone! This is Masato. I am always late for this class, but I don't know the reason.
Anyone, please tell me how to get up earlyer. I'm suffering from this problem...

Unknown // 7:30 PM

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Here is a good source for finding info about the internet and IT (Information Technology) Check it out. See you tomorrow. Clark
Unknown // 6:52 AM

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